Armox makes SUVs bulletproof

Looking through the customer list of British Armour, a manufacturer of ballistic protected cars, you’ll see – in addition to the UN – names of presidents and police agencies.

“Personal safety is high on the agenda these days,” says CEO Finn Wattenberg, who has seen the company’s turnover rise 20 percent every year.

The challenge

When Wattenberg founded British Armour in 2003, he needed to find a protection plate that could meet stringent criteria. The Norwegian has a background in the defense industry, and it was here he first came in contact with SSAB.

The solution

The company selected Armox, which offers excellent ballistic protection and is able to withstand several different kinds of attack. British Armour buys SUVs, dismantles them and then armors them with Armox.

In order to simplify production, SSAB delivers the material in smooth, large pieces. This minimizes welding work as well as wear and tear on the laser cutters used to cut the steel.

As part of the certification process, each model is exposed to 600 bullets, 15 kilos of TNT and several hand grenades. In addition to armor plating, the vehicles are also fit with customized equipment to suit the specific needs of each customer. An overpressure system in the cabin provides protection against gas attacks, and containers holding tear gas, oil and road spikes effectively deter pursuers.

 “Armox is the Rolls Royce of armor steel plating”

Customer benefits

“Our vehicles are built to withstand gunfire and roadside bombs,” says Wattenberg. “Steel is the absolute best material for this objective, and Armox is the Rolls Royce of armor steel plating. Everyone in the industry knows this, which gives us an advantage over our competitors.”

SSAB is a global leader in value added, high strength steel. SSAB offers products developed in close cooperation with its customers to create a stronger, lighter and more sustainable world.

SSAB has employees in over 45 countries and operates production facilities in Sweden and the US. SSAB is listed on the NASDAQ OMX Nordic Exchange, Stockholm.



Armor-plated SUVs


British Armour Inc.





Armox provides excellent ballistic protection and can withstand several different kinds of attack